Lira Motorsports ‘Geared Up’ For Racing With Safety and Style In 2016

MOORESVILLE, NC (November 4, 2015) – With the newly announced addition of Roux Helmets joining existing Lira Motorsports partners Momo and TraqGear Racing Innovations, Lira Motorsports drivers will be geared up for safety, success and style in 2016!


“We are very excited to be continuing our relationships with Momo and TraqGear in 2016. They have been awesome partners this year, and we’re very happy to have taken them to victory lane twice in the ARCA Series,” Lira Motorsports co-owner and Team Manager Amanda Lira commented. “The addition of Roux Helmets as a new sponsor for 2016 reinforces our commitment to be highly competitive on the track, while outfitting our cars and drivers with equipment and gear on the leading edge of safety.”

If you are not familiar with these three companies, here is a brief synopsis about each one.

TraqGear’s full line of under-the-drivers-suit clothing, including cool shirts, are designed to be cool, lightweight, wick moisture away from the skin, and they are antimicrobial. They are a better solution than most typical athletic clothing because they are fire-retardant, making them safer to wear in the car. In addition, TraqGear apparel is strategically engineered for driver comfort with no seams under the arms or on top of the shoulders.

The Momo brand is known worldwide for their complete line of automotive aftermarket products and racing industry driver-performance gear. Their focus in racing is the development of innovative products, incorporating ambitious technological goals, that continually improve the quality, safety and superior design of their products. Lira Motorsports drivers rely on Momo for steering wheels, gloves, boots and more.

ROUX Helmets, with their cutting edge Release Equipped System, are designed by racers, for racers, with driver safety as the number one priority. In the event of an emergency, this feature enables safety crews to remove the helmet, quickly and easily, without putting any stress on the driver’s neck, which could cause serious injuries. Their helmets are also available with other features such as their coolX water cooling system, integrated radio communications and a water drinking tube. ROUX also has a variety of gear bags that are designed to meet the ever-growing demands of luggage in the world of racing. The rugged, ballistic nylon bags have the ability to conveniently strap together for easy travel through airports.

To learn more about these three Lira Motorsports partners, visit their websites:, and

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