DSC_6010The scope of motorsports in the US is both extensive and enduring. Racing events are going on in every state, practically all year long. Top companies in almost every industry have recognized motorsports sponsorship as a flexible, responsive and measurable format to promote their products and services, build their brands and grow their sales.

Essentially, racing is a high performance marketing tool that can take your business where it needs to go.

Lira Motorsports schedule of both stock car and sports car racing events nationwide provide a unique opportunity for your business to target and build a fan-base tailored to fit your needs. Whether your goals are regional, national or even international, sponsorship of our team offers the flexibility to precisely meet your schedule, budget and demographic objectives.

Your sponsorship of our team extends far beyond your logo on our cars, haulers and drivers suit. Additional aspects can include full trackside hospitality, show car and driver appearances, professional press release writing with area-specific or national distribution and more.

It is our commitment to be full and active partners with our sponsors and present a professional and competitive race team at every event we compete in. We invite you to take advantage of the unparalleled brand loyalty race fans exhibit locally, regionally and nationwide by partnering with us.


Auto racing helmets and gear bags.



SFI Certified fire retardant long and short sleeve shirts for racers.



Leader in motorsports for fire suppression systems.



NEXGEN Fuel is dedicated to bringing high quality Next Generation fuels to the general public.





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