In addition to servicing both NASCAR and IMSA racecars at the shop and trackside, Lira Motorsports is proud to announce we will now be offering tuning and aftermarket support for Volkswagen Audi Group products through APR.
Lira Motorsports in combination with APR can now help you customize, maintain, and improve upon your vehicle. Our partnership with APR has allowed us to prepare and modify cars for high performance driving events, or HPDE’s. These events allow people to get their street cars on the track and get instruction on how to drive on a racetrack. APR’s modifications combined with our on-track experience allows us to make your car faster and more reliable on-track. If you’re just looking for some modifications to enhance your driving experience on the road, we’re able to assist with that as well.
About APR: APR LLC is an automotive engineering firm operating a 78,000 sq. ft. performance campus in Opelika, AL with 50+ employees. APR was founded in 1997 with a corporate philosophy of Innovation, Integrity, and Excellence. APR’s Sole Mission is to provide the highest quality and most highly engineered aftermarket performance products available for Porsche, Audi and Volkswagen vehicles.
About Lira Motorsports: Lira Motorsports is a multi-car, multi series race team owned by Carlos and Amanda Lira. Lira Motorsports’ racing programs are operated from a 30,000-square foot compound in Port-Orange, Florida, just minutes from Daytona International Speedway.
You can find more information about our services on our facebook page. Also if you have any questions use the “contact” tab above.
Lira Motorsports recently welcomed Mexico NASCAR driver, Rodrigo Rejon, to New Smyrna Speedway for a series of Late Model tests. Rejon is driver of the Mexico NASCAR ARRIS #4 car, who last year narrowly missed becoming the youngest driver in NASCAR Mexico history to win the championship. Rejon spent several days showcasing his driving skills on the 1/2 mile banks of New Smyrna Speedway in Pro-Late and Super Late Model racecars.
Lira Motorsports driver, Chance Jewels, and team owner, Carlos Lira, will take sports cars to the high banks of Daytona this weekend for the SCCA race August 3 & 4th. Jewels will be driving the #3 Ford Mustang around the 3.56 mile road course at Daytona International Speedway, something he’s very familiar with having won the 2018 SCCA Southeast Majors Division Champion title. Team owner, Carlos Lira, driving the #20 Mazda RX-8, has racked up numerous laps and wins at Daytona also. “It’s great being able to come out and compete at Daytona, our home track,” said team owner Carlos Lira. “It’s always a good time!” Good Luck guys!
Chance Jewels announced today he will be participating in the 2019 Word Series of Asphalt Stock Car Racing at New Smyrna Speedway. Jewels will participate in five races of the Pro Late Model division on February 11 – February 15. Sponsorship opportunities are available for one race or all five nights.
PORT ORANGE, FL (January 4, 2019) – The 2019 racing season will start on January 5 at New Smyrna Speedway for Lira Motorsports driver, Chance Jewels, as he will be taking the wheel of the #24 Pro-Late Model (PLM) in the Red Eye 50/50.
“The opportunity to race a Pro-Late Model at New Smyrna is awesome.,” Chance Jewels said. “Driving a different type of race car than what I’m used to really helps me be a more diverse race car driver. These different experiences will help me to grow as driver and further my racing career. I can’t wait to get on track on Saturday night and show my talents.”
Jewels has burst on to the racing scene in a big way in 2018, securing the prestigious SCCA Southeast Division Championship along with several wins in the 2018 SCCA Majors Tour.
“I’d really like to thank Lira Motorsports for the opportunity to show what I can do with a Pro Late Model. It means a lot to me to have Lira Motorsports owner, Carlos Lira, coach me through these new experiences as I further my racing career. I also want to thank my sponsors; Title Root, ReMax Town Center, All Florida Custom Homes, Fidelity Bank Mortgage, Royal Palm Pest Control, and Cabinetry Masters.com. Without their support, I wouldn’t be able to do what I do and for that I am very grateful that they believe in me as a driver.”
Team: No. 6 MOMO Motorsports / Safecraft / ROUX Helmets / Lira Motorsports Ford Mustang
Crew Chief: Josh Williams
Growing up just minutes from Daytona International Speedway, it has been Michael Lira’s dream to compete at the high banks. For years, he watched his own father race at the track, so from a young age he knew he wanted to do the same. On Saturday, Lira will make his restrictor plate racing debut at Daytona.
Get to Know Michael
Nineteen-year-old Port Orange Florida driver Michael Lira began racing in ARCA competition in 2013, finishing a career-best 7th at Salem. After 27 starts in four years, he has collected multiple top-ten finishes. He has also tied his career best qualifying effort of 4th at four different tracks on the ARCA circuit. In addition to his ARCA experience, Michael has competed in the FASCAR Pro Truck Series and the Florida United Pro-Truck Series as well as in Pro-Late Mode and Super Late Model competition. Michael’s racing resume also includes experience behind the wheel in SCCA and IMSA sports car competition – including a start in the prestigious Rolex 24 at Daytona in 2015.
Michael on Daytona
“It still doesn’t seem real to me that less than a week from now I’ll be taking the green flag at Daytona International Speedway in a stock car. I feel great about our chances coming out of the test, but win or lose, running this race is a dream come true for me,” Lira said. “It would be pretty cool if we could win Daytona with a Floridian driver and crew chief. Josh [Williams] has been great to work with. It’s great to have someone in a leadership role on the team who has current driving experience.”
Follow Michael and Lira Motorsports
Be sure to follow Michael and Lira Motorsports on social media throughout the week; Facebook/MichaelLiraRacingOfficial, /LiraMotorsportsFL; Twitter- @1michaellira, @LiraMotorsports.
The Lucas Oil Complete Engine Treatment 200 Driven by General Tire at Daytona International Speedway will air live on FOX SPORTS 1 Saturday, February 18th at 4:00pm ET. The ARCA Racing Series takes to the track for practice on Thursday from 4:00-6:00 pm ET. Final practice will take place on Friday from 9:30-10:30 am ET. Qualifying will take place on Friday at 3:30 pm ET (Group Qualifying). The Lucas Oil Complete Engine Treatment 200 will consist of 80 laps for 200 miles.
About MOMO Motorsport: MOMO’s product line includes consumer accessories such as steering wheels, gear shift knobs and alloy wheels, through to race equipment such as racing suits and helmets. They bring to the market the finest Italian style, a long tradition of quality, and their racing experience of many years, and technological innovation respectful of the environment. They turn cars from simple tools into a way of life. You can visit them at momo.com.
About Safecraft Safety Equipment: Safecraft is a supplier of safety equipment for motorsports, aviation, and marine industries. They specialize in high quality fire suppression systems that are used in a very wide range of racing. Their extinguishers are used more than any other brand in NASCAR, NHRA, and SCCA. You can visit them at safecraft.com.
About ROUX Helmets: ROUX Helmets was founded by veteran drivers Juan Carlos LeRoux and Toto Lassally in 2014. Their helmets are “cutting-edge” in the motorsports industry with key features like the Release Equipped System. Safety is a number one priority to Roux. They provide helmets, gear bags, and various other essentials for racecar drivers. You can visit them at rouxhelmets.com.
About Lira Motorsports: Lira Motorsports is a multi-car, multi series race team owned by Carlos and Amanda Lira. Lira Motorsports’ racing programs are operated from a 30,000-square foot compound in Port-Orange, Florida, just minutes from Daytona International Speedway. https://liramotorsports.com/
PORT ORANGE, FL (January 10, 2017) – Lira Motorsports announces today that driver Michael Lira will test at Daytona International Speedway in preparation for his track debut in the ARCA Racing Series event in February.
Lira, who has been a part of ARCA Racing competition since 2013, has been looking forward to making his Daytona debut since he was as young as he could remember. He has had experience on the road course at Daytona in IMSA and SCCA, but has never taken to the 2.5-mile, high-banked tri-oval.
The Lira name also has a lot of racing history at the track since Michael’s father and Lira Motorsports team owner, Carlos Lira, spent many of his racing days on the speedway as well.
“I’ve tested here a few times, but every time I get into the track, I get butterflies. Not only is there so much history of racing there, but I was inspired to race by watching my dad race here when I was a kid,” said Lira.
It is a story of inspiration that will come to life on February, 18. However, testing is his first priority.
“I’ve never been a part of a restrictor plate race, so this test session is going to be vital to learning and understanding how the cars react to the air,” said Lira. “Aerodynamics are a huge part of this style of racing, and it takes learning to get used to. I’m excited to get on track on Friday.”
The Daytona Open-Test will take place from 9am until 5pm EST on both Friday and Saturday, January 13-14. Timing and scoring will be available on the ARCA Racing Series website: arcaracing.com.
Michael Lira would like to thank his sponsors, partnerships, and family for making this opportunity happen by allowing his dream to come true.
About Lira Motorsports: Lira Motorsports is a multi-car, multi series race team owned by Carlos and Amanda Lira. Lira Motorsports’ racing programs are operated from a 30,000 square foot compound in Port Orange, Florida, just minutes from Daytona International Speedway.
PORT ORANGE, FL. (January 5, 2017) – Michael Lira, 19-year-old ARCA Racing Series driver based out of Port Orange, Florida, announces today that he will be behind the wheel of the Lira Motorsports entry during the Zack Donatti Memorial Pro-Late Model event at New Smyrna Speedway in New Smyrna, Florida this coming weekend.
“The guys have put a lot of effort into this car over the off-season. I’m looking forward to having a strong 2017 debut to start the season off on the right foot. I also look forward to a great finish for the work that the team has put into this car,” said Lira.
Lira will be piloting the No. 57 Safecraft/MOMO Motorsport Ford for 125 laps of competitive Pro-Late Model racing this Saturday evening. He will also be welcoming back Traqgear and Roux Helmets aboard for the ride.
“I’m very, very excited to continue our partnerships with MOMO, Safecraft, and Traqgear. They have been incredibly supportive of our efforts for a few seasons now,” Lira said. “It’s so great having partners that make such great products that you can truly believe in. I’m also excited to be running my first race with the new Roux R-1 helmet. I’ve been looking forward to trying this new water-cooled carbon helmet since they announced they were coming out with it.”
Lira’s last race of the 2016 season was in the ARCA Racing Series in September at DuQuoin State Fairgrounds with the help of ARCA championship contender Josh Williams as his crew chief. Williams will be partnered alongside Lira again this weekend for the 125-lap race at New Smyrna Speedway.
“I’m glad to be working with Josh again on the radio. We have worked together really well in the past. He brings to the table not only his expertise of working on the cars, knowing how they work, and how to make them drive better but he also drives himself. He understands the experience, and he can get an idea of what I’m talking about when I say what I’m feeling from inside the car,” Lira said.
The extensive amount of knowledge and racing experiences between Lira and Williams will make this duo a team to beat this weekend.
Since Lira is a native of Port Orange, Florida, he is no stranger to New Smyrna Speedway or its Victory Lane. He has a Pro-Truck championship and multiple Pro-Late Model wins under his belt. He is looking forward to using those experiences to his benefit in what he calls a “landmark event.”
“A lot of those who are running the Redeye 100 will also be running the pro-late event, so there will be a lot of short track talent and people from the Super ranks to compete against. I remain confident that we will be tough to beat because the team worked endlessly on the car, and I’m looking forward to showing their hard work.”
The Zack Donatti Memorial 125 is a Pro-Late Model race that is run in memorial of late racecar driver Zack Donatti. Donatti was a quarter-midget national champion and New Smyrna Speedway Late-model track champion. His father, Tom Donatti, created the ZDR Racing Foundation and this race in honor of his son.
“This race is definitely special for me,” Lira said. “When Zack first moved up to late models we got his truck from him and he coached me out at Orlando Speedworld. He really taught me some the basics of racing in a full sized car. His dad, Tom, has put a lot into this race to make it a marquee event in the pro late model calendar and I’m so proud that’s happening.”
Lira is very excited about having the opportunity to run this race again this year. He would like to thank Safecraft, MOMO, Traqgear, and Roux Helmets for coming on board this weekend to make this opportunity possible.
It is announced today that Michael Lira will be making his ARCA Racing Series dirt-track debut in the No. 6 Musselman’s Apple Sauce Ford Fusion in the General Tire Grabber 100 at the mile-dirt DuQuoin State Fairgrounds in DuQuoin, Illinois this Sunday.
“It will be interesting having Josh as the crew chief,” Lira said. “It’s nice to have people working with you that have also raced, that way they understand more of what you’re going through. He has so much knowledge and up-to-date experience in these cars, so I am excited to have him as my crew chief. I’m really honored that Josh and his team wanted me to drive the No. 6 this weekend at DuQuoin.”
Lira has never started a race at either one of the dirt-mile tracks that the ARCA Racing Series has on its schedule. In 2014, he tested an ARCA car for the Kimmel Racing on a dirt track, but that is the extent of his dirt-racing career. Having very little experience on dirt, Lira is up for the challenge that DuQuoin has to offer.
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